NEWS

Eventer Hollie Swain Becomes Part of the Respond Systems Team

December 4, 2015

New Zealand-born but now United Kingdom-based eventer Hollie Swain has joined up with international marketing company Pulse Solutions to promote the Respond Systems range of magnetic therapy products. She will assume the role of brand ambassador and sponsored rider under the RSI mantle.

The appointment coincides with Hollie’s move to her new training facilities in Dunsfold in England’s Surrey County. This comes after six years of being an integral part of Olympic team bronze medallist and Badminton Horse Trials winner Jock Paget’s eventing operation.

“Having my own facility is another step toward my ambition of representing New Zealand in international competition. It’s important that I have a professional environment to work in which is also part of show casing my sponsor’s products and services,” says Hollie.

“It is a great honour to have been selected to now be part of the Respond/Pulse Solutions family. I’ll be doing my utmost to demonstrate to riders of all abilities how the Respond PEMF blanket should be an essential part of training and competition to ensure your horse is in optimum condition.”

The appointment of Hollie Swain is another milestone in the relationship between the two companies in bringing the best of equine health management technology to the wider world.

Based in Branford, Connecticut in the United States, Respond Systems is a pioneer in the manufacturing of magnetic therapy (PEMF) systems including wraps and boots for pain relief and treatment of conditions such as arthritis and tendinitis. The company has been operating for over 30 years and has just recently launched its equine division, RSI Equine.

Pulse Solutions serves as an independent sales and marketing arm for the Respond Systems range of products. Pulse Solutions managing director Kathryn Picton-Warlow says her company has had great success in marketing the Respond system in New Zealand and Australia.

“We’re in the process of looking to introduce their product in other global markets. We’ve had a number of strategic connections and affiliations that should assist us with our plans.

“Getting Hollie on board will certainly help in this process. She is young, talented and ambitious. She handles herself in a very professional way and her approach and style is a perfect ‘fit’ with both the Pulse and Respond brands.”

“It’s very exciting for us to work with her and also be part of her plans to achieve higher eventing honours.”

RSI vice president and director of marketing Lisa Miksis says this new chapter continues the strong affiliation the company has with Pulse in marketing the Respond products in strategic locations around the world.

“Our Bio-Pulse systems are the best equine PEMF systems in the world. They’ve been chosen by the most discriminating owners and trainers of jumpers, dressage, driving and three day event horses. The United States Equestrian Team takes the Sentry system with them to world class venues where they help to keep the horses conditioned for peak performance.

“We love working with Pulse Solutions and the sharing of expertise and marketing connections. They bring a real international orientation and perspective to the mix which is exciting for all concerned. For us, a brand ambassador foraging new markets for our equine PEMF systems plays an important role in our growth and evolution and we’re so excited to have Hollie working with us.”

Says Kathryn Picton-Warlow: “Clearly there is a new force in the equestrian world that has the power of three entities working as one to share the benefits of the Respond PEMF system wherever in the world horses happen to be competing.”

Winners of Respond Systems Amateur Rider Award Announced

December 1, 2015

(Branford, CT) – Many manufacturers of equine health and wellness products are approached on a regular basis with sponsorship requests from riders, trainers and physiotherapists looking to acquire the best possible products for their horse’s wellbeing. “We are regularly contacted by trainers and physiotherapists and as of late, we have been receiving a lot of inquiries from amateur athletes in both the rodeo and equestrian event disciplines,” says Brian Richardson, owner of Respond Systems and their equine division, RSI Equine.

“We manufacture and sell laser and pulsed magnetic therapy equipment for the veterinary market, and due to the non-invasive healing capabilities of our therapies, our products are in demand with amateur and professional riders a like!”

 

Respond Systems and RSI Equine launched their first annual Amateur Rider Award earlier this year with the goal to support riders who compete with passion and dedication while also holding down full -time careers or are pursing a full-time degree. Twice in 2015, Spring and later Summer RSI Equine will award two amateur riders, one in the Western and one in the Equestrian disciplines, with a Sentry Pulsed Magnetic Therapy Blanket valued at over $5,000.

“This award was created to help support riders who strive to excel in their sport while also putting the health of their horse at the forefront,” comments Richardson. “We hear the genuine love and concern in their voices for their horses when they call us for sponsorship. Yes, they want to get a leg up on the competition of course, it is a competition after all,” he continues, “but the horse comes first, and we see time and time again how respectful the riders are of their equine partners. It is a beautiful thing.”

And it is precisely for those reasons that RSI Equine is thrilled to announce the winners of the Spring Respond Systems Amateur Award, Cynthia Bayles of Camas, Washington (Eventing, Show Jumping and Dressage) and April Masterson, of Lincoln, Vermont (Barrel Racing).

Cynthia Bayles balances a full time career at a financial institution, a family and competitive riding. “I really am thrilled and honored to be one of the two lucky winners of Respond Systems’ first Amateur Rider Award Contest,” comments Bales, “I’ve seen the positive results from using the Respond Cold Laser I purchased a couple of years ago and can hardly wait to start using the Sentry Magnetic Therapy Blanket! The timing is perfect too as our competitive season is just getting started. I’m looking forward to “experimenting” with it – pre and post competition, training etc. to see how it affects the horses and gets the best results,” she concludes.

April Masterson carries a B.S in Exercise Science and Sports Administration, an M.S in Administration and works at United Technologies Aerospace Systems.  She has also been Barrel Racing for 20 years. “The knowledge I gained in my studies earning my B.S I take pride in applying in my daily care of and working with my horses, and I find it very stimulating to keep up with the evolving equine therapies, and scientific research behind them,” Masterson says. “Rodeos are different from shows because it is not uncommon to be in three different states in three days for rodeos. Very rarely do our horses have stalls; they spend their time tied to a trailer or in temporary pens we bring with us,” she continues. “The Sentry Blanket would be a crucial part of my pre-race regimen and is an efficient way to reduce pain, swelling, stress and therefor healing time by stimulating cell repair. I am really excited for this opportunity and thank Respond for this once in a lifetime opportunity. With hundredths of a second determining the winners, everything you can do to make your horse feel better will help you win,” she concludes enthusiastically.

Both winners will be receiving their Sentry Magnetic Blankets early May just in time for the height of the summer season.

“We very much look forward to following our winners throughout the season and cheering them on,” Richardson says with a smile, “and knowing that our products are out there helping to enhance the lives of both the riders and horses is exactly what Respond is all about.”