New Zealand-born but now United Kingdom-based eventer Hollie Swain has joined up with international marketing company Pulse Solutions to promote the Respond Systems range of magnetic therapy products. She will assume the role of brand ambassador and sponsored rider under the RSI mantle.
The appointment coincides with Hollie’s move to her new training facilities in Dunsfold in England’s Surrey County. This comes after six years of being an integral part of Olympic team bronze medallist and Badminton Horse Trials winner Jock Paget’s eventing operation.
“Having my own facility is another step toward my ambition of representing New Zealand in international competition. It’s important that I have a professional environment to work in which is also part of show casing my sponsor’s products and services,” says Hollie.
“It is a great honour to have been selected to now be part of the Respond/Pulse Solutions family. I’ll be doing my utmost to demonstrate to riders of all abilities how the Respond PEMF blanket should be an essential part of training and competition to ensure your horse is in optimum condition.”
The appointment of Hollie Swain is another milestone in the relationship between the two companies in bringing the best of equine health management technology to the wider world.
Based in Branford, Connecticut in the United States, Respond Systems is a pioneer in the manufacturing of magnetic therapy (PEMF) systems including wraps and boots for pain relief and treatment of conditions such as arthritis and tendinitis. The company has been operating for over 30 years and has just recently launched its equine division, RSI Equine.
Pulse Solutions serves as an independent sales and marketing arm for the Respond Systems range of products. Pulse Solutions managing director Kathryn Picton-Warlow says her company has had great success in marketing the Respond system in New Zealand and Australia.
“We’re in the process of looking to introduce their product in other global markets. We’ve had a number of strategic connections and affiliations that should assist us with our plans.
“Getting Hollie on board will certainly help in this process. She is young, talented and ambitious. She handles herself in a very professional way and her approach and style is a perfect ‘fit’ with both the Pulse and Respond brands.”
“It’s very exciting for us to work with her and also be part of her plans to achieve higher eventing honours.”
RSI vice president and director of marketing Lisa Miksis says this new chapter continues the strong affiliation the company has with Pulse in marketing the Respond products in strategic locations around the world.
“Our Bio-Pulse systems are the best equine PEMF systems in the world. They’ve been chosen by the most discriminating owners and trainers of jumpers, dressage, driving and three day event horses. The United States Equestrian Team takes the Sentry system with them to world class venues where they help to keep the horses conditioned for peak performance.
“We love working with Pulse Solutions and the sharing of expertise and marketing connections. They bring a real international orientation and perspective to the mix which is exciting for all concerned. For us, a brand ambassador foraging new markets for our equine PEMF systems plays an important role in our growth and evolution and we’re so excited to have Hollie working with us.”
Says Kathryn Picton-Warlow: “Clearly there is a new force in the equestrian world that has the power of three entities working as one to share the benefits of the Respond PEMF system wherever in the world horses happen to be competing.”